MISSION
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To empower and dignify every Filipino by providing access to mobile communication and multimedia technology through quality and affordable products and services.
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To continuously develop a globally competitive home-grown brand through the innovation of its products and services resulting from extensive research and development efforts.
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To establish collaborative linkages with various partner institutions as means for timely and relevant business and technological development while advocating the standards of ethical business practices.
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To recognize, nurture, and celebrate Filipino craft and ingenuity by fostering a working environment supportive of and responsive to the Filipino workforce, serving as an enabler of constant self-improvement, dignified work, and pride.
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To be consistently at the forefront of promoting Filipino talent, culture, and everything beautiful about the Philippines and its people through our core business with the synergy of its stakeholders towards a Filipino-driven and Filipino-centric nation-building.
VISION
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MyPhone, the pioneering Filipino mobile communications company, envisions itself to be the most respected and preferred multimedia products and services company promoting pride, dignity, and a sense of nationalism in every Filipino through technology and innovation which meaningfully contribute to nation-building.